How to trick your mind into creativity – Ayse Birsel
Ayse has spent 40 years designing products, and she’s learned something surprising along the way: our minds are very skilled at killing good ideas.
Drawing on her karate black belt, a secret sing-song with Marshall Goldsmith, and the stories behind Frank Gehry, Issey Miyake and Canva, she shares the “design moves” that distract our inner critic just long enough for something new to slip through.
Expect to be playfully tricked (for your own good) .. and to discover you might be the hero you’ve been looking for.
“Creativity is getting your head out of the way. Once it’s out, you can do everything you want.”
