The 7 fundamentals of ethical marketing – Tad Hargrave
Tad started out working for a Tony Robbins franchise, so he knows the pushy, aggressive sales playbook inside out.
He's spent his career since then, as the founder of Marketing for Hippies, unpicking it.
In this warm, very funny talk, he works down through his seven fundamentals: sharing, hubs, business model, point of view, niche, space and ethics.
Along the way there’s a Girl Guide cookie stall outside a weed dispensary, and a few of our own Summercamp crew turn up as case studies.
If you’ve ever felt desperate about your business, this is your invitation to go deeper.
“If you have the niche, everything above it gets easier. And if you don’t have it, everything is almost impossible.”
